Marketing Manager, US Oncology Marketing (Multiple Positions)
The Marketing Manager - Oncology Marketing will help design, develop, and implement commercial plans and programs needed to support the launch of a new indication. The Marketing Manager - Oncology Marketing will lead multiple cross-functional teams to ensure brand success in strategic development and go to market execution. Internally, the Marketing Manager will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other franchise marketing teams. Externally, they will work with various agencies, consultants, physicians, and other marketing partners to successfully drive the business. The Marketing Manager - Oncology will have to demonstrate the ability to lead without authority and work collaboratively with the integrated commercial team and cross-functional brand teams. Key Responsibilities Include:
Support Development of Launch-Readiness Strategy Build go-to-market tactical plan and develop tactics that align to the strategic brand plan for personal and non-personal HCP/APP promotions Lead competitive assessment, scenario-planning, and product differentiation workshops Own claims development/evolution, and strategic input into labeling Develop key business questions and objections for market research to generate insights to inform brand strategy, messaging, and promotional material development Develop external expert engagement strategy and plan Establish and maintain relationships with external experts where appropriate Lead congress planning cross-functionally Develop advisory board strategy and to garner brand insights Own strategy and implementation of sponsorships Own budget tracking and milestone management Participate in local market and patient immersions to better understand local market drivers and dynamics to see, live, and feel our patients journey. Manage internal/external networks, consultants, and agency partners Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate Lead and participate in multiple cross-functional teams Work in a collaborative environment with an external marketing partner Be effective in a fast-paced launch environment in a new, and rapidly growing, franchise Communicate up, down, and laterally in an effective manner
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Support Development of Launch-Readiness Strategy Build go-to-market tactical plan and develop tactics that align to the strategic brand plan for personal and non-personal HCP/APP promotions Lead competitive assessment, scenario-planning, and product differentiation workshops Own claims development/evolution, and strategic input into labeling Develop key business questions and objections for market research to generate insights to inform brand strategy, messaging, and promotional material development Develop external expert engagement strategy and plan Establish and maintain relationships with external experts where appropriate Lead congress planning cross-functionally Develop advisory board strategy and to garner brand insights Own strategy and implementation of sponsorships Own budget tracking and milestone management Participate in local market and patient immersions to better understand local market drivers and dynamics to see, live, and feel our patients journey. Manage internal/external networks, consultants, and agency partners Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate Lead and participate in multiple cross-functional teams Work in a collaborative environment with an external marketing partner Be effective in a fast-paced launch environment in a new, and rapidly growing, franchise Communicate up, down, and laterally in an effective manner
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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